Vika signed a multi-year agreement with Citizen Watch Company that covers territories including the Americas, the United Kingdom and Asia.
Azarenka becomes the newest international Brand Ambassador for the Citizen Eco-Drive Unstoppable media campaign.
The announced says that the world number 1 was identified as a perfect fit for the Citizen Eco-Drive Unstoppable campaign for her determination, acumen and style as well as her on-court accomplishments.
“Vika stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson. As we look to the future, it is Vika’s unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents.” Jeffrey Cohen, president of Citizen Watch Company of America, Inc., said.
“I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors. I admire Citizen’s commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades. I also admire Citizen’s watches! Citizen’s wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them.” Commented Azarenka.
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