Tuesday, August 7, 2012
The NFL has a ver large women fan base that´s why Serena Williams, Melania Trump and Condoleezza Rice are among the NFL fans who'll be appearing in ads promoting team-themed apparel and gear next week in a campaign called "It's My Team."
In her ad, Williams wears her colors in a graphic T-shirt paired with a dressy little black jacket.
"Forty-five percent of fans are female and that continues to grow," says Tracey Bleczinski, vice president of NFL consumer products. "We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round."
What fan gear to wear is something that Suzanne Johnson, philanthropist wife of New York Jets owner Woody Johnson, finds herself discussing a lot.
"The female fan looks not only at the game, but the whole stadium experience," she says. "I have girlfriends that come with me to games on a weekly basis, and they'll ask, 'What are you wearing?'"
She adds, "Women are still women."
Photo by NFL